Knack Coffee is a collaboration with a local coffee shop that wanted to branch out into roasting. As one of the most renowned cafes in the south bay they wanted to bring something unique and a step above the rest of the local roasting community.
We started by brainstorming names and eventually came to an agreement on Knack Coffee. I followed up that meeting with 3 initial concepts that we developed over the course of a month until we had a final.
Over the course of the project we came up with 8 more concepts before arriving at the final.
The project is still underway, and we are working on labels, a website, and a wide variety of merchandise.
